Intellectual Property & Brand Usage Policy

INTELLECTUAL PROPERTY & BRAND USAGE POLICY

Brand: Hansuli Tagline: Devbhoomi Ki Thaati

Hansuli is committed to preserving, promoting, and responsibly representing the traditional jewellery heritage of Uttarakhand.

This Intellectual Property & Brand Usage Policy explains how the Hansuli name, logo, photographs, videos, product designs, written content, graphics, packaging, website content, marketing materials, and other brand assets may be used.

It also establishes the distinction between:

1. Hansuli’s proprietary brand and creative assets, and 2. Traditional cultural jewellery forms and heritage designs of Uttarakhand, which may have historical and cultural origins beyond any single commercial entity.

This policy applies to all Hansuli intellectual property and brand material appearing on or through:

• Hansuli website;
• Instagram;
• Facebook;
• YouTube;
• WhatsApp;
• Digital advertisements;
• Printed advertisements;
• Product catalogues;
• Brochures;
• Packaging;
• Product tags;
• Store displays;
• Exhibition material;
• Photography;
• Videos;
• Training material;
• Social media content;
• Marketing campaigns;
• Other official Hansuli channels.

The name HANSULI, its visual identity, brand presentation, logo, tagline, packaging, communication style, and original creative assets form an important part of Hansuli’s brand identity.

Hansuli seeks to build the brand around the values of:

• Uttarakhand heritage;
• Traditional craftsmanship;
• Cultural preservation;
• Authenticity;
• Responsible craftsmanship;
• Contemporary appreciation of traditional jewellery.

The name HANSULI may be used by Hansuli in connection with its jewellery, products, services, marketing, heritage initiatives, educational activities, and other authorised activities.

Unauthorised parties must not use the Hansuli name in a manner that:

• Suggests an official association with Hansuli;
• Suggests endorsement by Hansuli;
• Creates customer confusion;
• Misrepresents the source of a product;
• Uses Hansuli’s reputation for commercial advantage;
• Impersonates Hansuli.

The unauthorised use of the Hansuli name may be challenged where it infringes applicable intellectual-property or other legal rights.

The Hansuli logo and its associated visual elements are protected brand assets to the extent provided under applicable law.

The logo may not be:

• Altered;
• Redrawn;
• Distorted;
• Recoloured without permission;
• Cropped improperly;
• Combined with another logo;
• Used as part of another company’s branding;
• Used to create a misleading association;
• Used for commercial purposes without authorisation.

The official logo files supplied by Hansuli should be used wherever authorised.

Hansuli may seek or maintain trademark protection for relevant brand assets, which may include:

• HANSULI;
• Hansuli logo;
• Brand marks;
• Taglines;
• Product names;
• Collection names;
• Other distinctive brand identifiers.

Trademark protection will depend on the registrations and rights actually held by Hansuli.

The presence or absence of a trademark symbol such as ™️ or ®️ does not by itself determine the underlying ownership of a brand asset.

The tagline:

“HANSULI – DEV BHOOMI KI THAATI”

is part of Hansuli’s brand communication.

Unauthorised commercial use of the tagline in a manner that suggests association, endorsement, ownership, or affiliation with Hansuli is prohibited to the extent permitted by applicable law.

Product photographs created or commissioned by Hansuli are protected creative assets.

These may include:

• Product photography;
• Model photography;
• Editorial photography;
• Campaign photography;
• Jewellery close-ups;
• Lifestyle photography;
• Store photography;
• Exhibition photography;
• Heritage photography;
• Behind-the-scenes photography.

Unauthorised copying, downloading, editing, republishing, or commercial use is not permitted without appropriate permission.

Customers may share Hansuli’s publicly published social-media content for genuine personal appreciation or recommendation, provided that:

• The content is not materially altered;
• Hansuli is clearly credited where reasonably possible;
• The use does not suggest endorsement;
• The content is not used to sell counterfeit or unauthorised products;
• The content is not used for misleading commercial purposes.

Commercial reuse requires prior permission unless otherwise authorised.

Photographs or videos featuring customers may be subject to separate consent and privacy requirements.

Hansuli will seek appropriate permission before using identifiable customer photographs for promotional or commercial purposes where such consent is required.

Customers may contact Hansuli regarding the use of their photographs through the applicable customer-support channel.

Hansuli may create, develop, adapt, document, or commission jewellery designs and design elements.

Depending on their origin and nature, such designs may be protected by applicable intellectual-property rights.

Unauthorised copying of Hansuli’s original contemporary designs for commercial purposes is prohibited.

Hansuli’s mission includes preserving traditional jewellery heritage of Uttarakhand.

Traditional forms may include, among others:

• Guloband;
• Hansuli;
• Pauji;
• Dhaagula;
• Jhumka;
• Bulaq;
• Nath;
• Kamarbandh;
• Maang Tika;
• Timaniya;
• Tileri;
• Chandrahaar;
• Traditional earrings;
• Traditional necklaces;
• Other regional ornaments.

Many such forms have historical, cultural, community, and traditional origins.

Hansuli does not claim exclusive ownership over traditional cultural heritage merely because Hansuli documents, recreates, sells, or promotes a traditional form.

Although traditional jewellery forms may have historical origins, Hansuli may create original contributions through:

• Contemporary adaptations;
• New proportions;
• New compositions;
• New technical construction;
• New settings;
• New motifs;
• New combinations;
• Product photography;
• Product descriptions;
• Packaging;
• Branding;
• Design documentation;
• Contemporary interpretations.

Such original contributions may constitute protectable intellectual property to the extent permitted by law.

Hansuli aims to protect and promote Uttarakhand’s heritage responsibly.

Hansuli does not intend to claim that a traditional jewellery form belongs exclusively to the brand where that form is historically associated with communities, regions, artisans, or cultural traditions.

The brand’s role is to preserve, document, promote, and responsibly reinterpret heritage, rather than erase its cultural origins.

Original written content created by or for Hansuli may include:

• Product descriptions;
• Heritage stories;
• Website text;
• Blog articles;
• Captions;
• Advertising copy;
• Brochures;
• Catalogue descriptions;
• Educational material;
• Jewellery-care instructions;
• Policy documents;
• Brand stories;
• Campaign concepts.

Such original content may not be copied, reproduced, republished, or commercially reused without appropriate permission.

Hansuli’s original creative materials may include:

• Posters;
• Banners;
• Social-media graphics;
• Illustrations;
• Product cards;
• Packaging artwork;
• Catalogue layouts;
• Digital advertisements;
• Infographics;
• Store displays;
• Presentation material.

Unauthorised reproduction or commercial use is prohibited to the extent permitted by applicable law.

The Hansuli website and its contents may contain proprietary material, including:

• Text;
• Photographs;
• Graphics;
• Logos;
• Product information;
• Videos;
• Illustrations;
• Layout;
• Visual presentation;
• Digital interfaces;
• Other creative content.

The website may not be copied, mirrored, scraped, reproduced, or commercially exploited without permission, except where permitted by applicable law.

Hansuli’s official social-media content is intended to communicate the brand and its products.

Unauthorised accounts must not:

• Impersonate Hansuli;
• Copy Hansuli’s profile identity;
• Use Hansuli’s logo as their profile identity;
• Reproduce Hansuli’s entire content library;
• Mislead customers into believing they are an official Hansuli account.

Customers may voluntarily tag Hansuli or share photographs featuring Hansuli jewellery.

By submitting content directly to Hansuli for potential publication, customers should understand that Hansuli may request permission to repost or use such content.

Where commercial or promotional use requires consent, Hansuli will seek appropriate permission.

Influencers, photographers, creators, agencies, and collaborators working with Hansuli may use Hansuli’s intellectual property only according to the applicable collaboration agreement.

Unless expressly agreed otherwise:

• Hansuli’s logo must not be modified;
• Product photographs must not be materially misrepresented;
• Content must not falsely claim affiliation;
• Brand assets must not be sublicensed;
• Created content may remain subject to the ownership terms agreed with the creator.

Authorised resellers or retail partners may use Hansuli’s name, logo, product photographs, and approved marketing material only for the purpose of legitimately marketing and selling authorised Hansuli products.

Such use does not transfer ownership of Hansuli’s intellectual property to the reseller.

Unauthorised third parties must not represent themselves as:

• Official Hansuli dealers;
• Franchisees;
• Distributors;
• Employees;
• Representatives;
• Business partners.

unless such relationship actually exists.

Journalists, publications, researchers, documentary makers, and other media organisations may request permission to use Hansuli photographs, logos, brand information, or other proprietary content.

Where permission is granted, Hansuli may specify:

• Required attribution;
• Permitted image;
• Publication;
• Context;
• Duration;
• Territory;
• Other applicable conditions.

Hansuli supports responsible education and research relating to Uttarakhand jewellery heritage.

Where Hansuli-owned photographs, documentation, or original educational material is used for academic or non-commercial purposes, appropriate attribution should be provided.

Commercial publication or reproduction requires prior permission unless otherwise permitted by law.

No person or organisation may falsely represent themselves as Hansuli or as an authorised Hansuli representative.

This includes creating:

• Fake websites;
• Fake social-media profiles;
• Fake WhatsApp accounts;
• Fake advertisements;
• Fake catalogues;
• Fake payment accounts;
• Fake customer-service accounts.

Customers should verify official Hansuli contact information before making payments or sharing personal information.

Hansuli does not authorise third parties to manufacture counterfeit products using:

• Hansuli branding;
• Hansuli packaging;
• Hansuli logo;
• Hansuli product photographs;
• False Hansuli product descriptions.

Where appropriate, Hansuli may take action against counterfeit or fraudulent activities.

Without prior written permission, third parties may not use Hansuli intellectual property for:

• Selling unrelated products;
• Advertising competing products;
• Creating misleading listings;
• Marketplace listings;
• Paid advertisements;
• Commercial catalogues;
• Resale businesses;
• Packaging;
• Merchandise;
• Domain names;
• Social-media handles;
• Apps;
• Websites;
• AI-generated commercial campaigns falsely representing Hansuli.

Third parties should not register or operate domain names, social-media usernames, pages, or accounts incorporating the Hansuli name or confusingly similar branding where the use creates a false impression of affiliation.

Hansuli may take appropriate action where such use infringes applicable rights.

Hansuli’s logos, photographs, product images, written content, and other proprietary materials may not be fed into or used with artificial-intelligence systems for the purpose of creating commercial material that:

• Impersonates Hansuli;
• Recreates Hansuli’s branding;
• Produces counterfeit Hansuli products;
• Creates misleading advertisements;
• Suggests an unauthorised endorsement;
• Misrepresents AI-generated products as genuine Hansuli products.

This section does not prevent lawful personal, educational, or otherwise permitted use.

Hansuli may use certain third-party materials under licence or permission, including:

• Fonts;
• Music;
• Stock photography;
• Software;
• Artwork;
• Technology;
• Brand collaborations.

Such materials remain subject to the rights and licence terms of their respective owners.

Employees, designers, photographers, agencies, freelancers, manufacturers, and contractors creating material for Hansuli may be subject to separate agreements governing:

• Ownership;
• Licensing;
• Confidentiality;
• Usage rights;
• Reproduction;
• Commercial exploitation;
• Attribution.

Where appropriate, Hansuli will obtain the necessary rights or licences for commissioned work.

Certain Hansuli materials may be confidential before public launch.

Examples include:

• Unreleased jewellery designs;
• New collections;
• Campaign concepts;
• Product photographs;
• Pricing strategies;
• Marketing plans;
• Packaging concepts;
• Business documents.

Unauthorised disclosure or use of confidential material is prohibited.

Requests to use Hansuli intellectual property should be submitted through an authorised Hansuli contact channel.

A request should include:

• Name of requester;
• Organisation;
• Material requested;
• Intended use;
• Commercial or non-commercial purpose;
• Platform;
• Territory;
• Duration;
• Proposed attribution.

Permission is not granted until confirmed by an authorised Hansuli representative.

Where Hansuli grants permission to use its content, Hansuli may require attribution such as:

“Image / Content Courtesy: Hansuli”

or another specified credit.

The required attribution may vary depending on the material and intended use.

Permission to use Hansuli intellectual property does not transfer ownership.

Unless expressly agreed otherwise:

• Hansuli retains its intellectual-property rights;
• The permission is limited to the stated purpose;
• The permission may not be sublicensed;
• The material may not be commercially exploited beyond the approved use.

Hansuli may withdraw a permission or licence where:

• The agreed conditions are breached;
• The material is misused;
• The use becomes misleading;
• The permission period expires;
• The material is used outside the approved purpose.

Upon termination, the authorised user may be required to discontinue further use.

If a customer or third party believes that Hansuli’s intellectual property is being misused, they may report the matter to:

Hansuli Intellectual Property Contact Email: Hansulijewellers@gmail.com Phone: +91 84499 99110

Reports should include:

• Description of the suspected infringement;
• Location or platform;
• Relevant link or reference;
• Screenshot, where available;
• Explanation of the concern;
• Contact details of the person making the report.

Hansuli may investigate the matter and take appropriate action.

Hansuli may take appropriate action against unauthorised use of its intellectual property, including where appropriate:

• Requesting removal of content;
• Issuing notices;
• Contacting platforms or marketplaces;
• Seeking cessation of unauthorised use;
• Negotiating resolution;
• Initiating legal proceedings;
• Seeking other remedies available under applicable law.

Failure by Hansuli to immediately object to a particular use of its intellectual property does not necessarily constitute permission or waiver of its rights.

Nothing in this policy is intended to restrict rights that customers or other persons may have under applicable copyright, trademark, consumer-protection, cultural-heritage, or other laws.

Hansuli may update this policy from time to time to reflect:

• New intellectual-property registrations;
• New brand assets;
• Changes in digital platforms;
• New collaborations;
• Changes in applicable law;
• Changes in business practices.

The latest version published by Hansuli will apply to future use.

This policy shall be governed by the applicable laws of India.

Intellectual-property rights will be enforced in accordance with the laws and legal remedies applicable to the relevant intellectual property.

For permission, licensing, media requests, intellectual-property concerns, or brand-use enquiries:

HANSULI Devbhoomi Ki Thaati

Email: Hansulijewellers@gmail.com Phone: +91 84499 99110 Registered Office: To be confirmed by Hansuli; contact customer support for assistance.

OUR HERITAGE. OUR RESPONSIBILITY.

Hansuli believes that Uttarakhand’s jewellery heritage belongs to a living cultural story.

Our responsibility is to preserve it, document it, respect its origins, support its artisans, and carry its beauty forward.

At the same time, the Hansuli name, identity, original creative work, photography, storytelling, and brand assets represent the work of the Hansuli team and deserve appropriate protection.

HANSULI

DEV BHOOMI KI THAATI

Traditional Jewellery. Living Heritage.